Show Notes
Our guest for this episode is Kristen Findley.Kristen and I are longtime colleagues, going all the way back to my first real digital job when we were literally teaching people about the web and how it works. Kristen’s come a long way and now she’s a trusted, super thoughtful insights and strategy leader! Most recently, she has been working with clients on their marketing data strategy as head of Media Optimization & Performance at Ciceron. She’s also led digital analytics and insights at Ameriprise, and leading strategy engagements at agencies like Aimea and Bolin.
I wanted to talk with Kristen specifically because I wanted to get her take on the Google cookie depreciation situation. And, what it might mean for marketers and their budgets in 2022. Obviously, things have changed a bit since Google pushed their deadlines back a bit. But, still lots to learn from this conversation.
You can follow Kristen on twitter at @kdfindley
