Show Notes
Ponara Eng is an exemplar of the modern marketer: At home talking about brand fundamentals - Consumers, insights, need states, beliefs, positioning - but also, all the modern, digital elements of brand building, from ecommerce to content strategy. He’s recently joined Realty Group in Minneapolis as theVP of Marketing. Prior to Realty Group, he was leading digital marketing at Cambria and if you’ve seen any of their digital work, you know he and the team there have good taste and make highly effective content. I love how he thinks: He’s disciplined, but curious and flexible.
