Show Notes
You probably know Arik from his thoughtful posts on Linked or his blog at Arik Hanson. Or, you might know him from his long running, well respected podcast with Kevin Hunt, the Hunt and Hanson Podcast. Arik is a social media pro that has a strong focus on corporate messaging and communications. But, he’s a font of knowledge for all sorts of topics related to social media. He’s been a successful independent social media consultant for the last 12 years, but has been driving brands and businesses forward as a marketer for 25 years. He’s a pro’s pro.
This talk was part of our efforts to get smarter about social media - what’s happening, what’s new, what’s old, ahead of 2022. Arik got me to re-think the role of a private community for brands, and he made some really good points about the way social drives your brand forward beyond acquisition. And, i love LOVE his reminder of how hard the role of a social media leader is. I’ve been harping on that since this talk.
You can find Arik at ArikHanson.com or on twitter at https://twitter.com/arikhanson. And, you can find Arik's podcast at https://hansonandhunt.com/
