Show Notes
Our guest on this episode is Sue Serna founder and owner of Serna Social. Sue is kind of a stealthy wizard in the world of social media and she’s got a cool specialty: How to run governance efforts in multi-brand or muti-business orgs, Like Cargill, where she spent 9 years guiding their social media safety efforts. She’s a nationally recognized expert on the non-sexy, behind the scenes work that prevents large orgs from doing dumb stuff on social media while they try to do great things. A lot of execs think it’s just sort of magic how the messages get created and run, but you just need one rogue post to see the importances of coordinated Governance. Sue’s the expert on that.
You can find Sue at sernasocial.com and on twitter @sernasocial
This talk was another in my efforts to get smarter about social media - what’s happening, what’s new, what’s old, ahead of 2022. We talked a lot about governance, but also how to keep execs up to date on the landscape and to help them learn how to evaluate the work their team is doing. Sue made a point similar to Arik Hanson, that the social media team doesn’t get the support and recognition they deserve. So, send some appreciation to your social team. And, just to prove some topics never get old, we talked about which budgets social media should come from.
You’ll hear that Sue’s got a ton of energy and passion for this stuff. Learned a ton from her and I hope we get to do part 2, soon!
