Show Notes
Craig Pladson is definitely the exemplar of the modern marketer. He’s a great brand strategist, has a really good touch for creative and brand voice, and can also build out compelling content and digital media programs. He’s a natural leader, guiding marketing teams and advising senior business leaders. I’ve been lucky to work with him in a couple different places: At General Mills, where he worked on the Big G cereal digital portfolio and then at GoKart Labs, where he led digital product strategy for some of GoKart’s most critical clients. He was previously at Ovative, a great data driven marketing firm in Minneapolis, where he helped grow the marketing team there. Now, he’s gone indy, working as a consultant with a variety of companies here in town, including with the good folks at Antenna, at St. Thomas and others. He’s also teaching at the U. And, if that’s not enough, he’s got his own podcast, called the Blend.
This was a pretty wide ranging talk, touching on test/learn, committing to your team and what NOT to focus on as you’re building your plan for next year.
You can find Craig at:
@craigpladson
https://craigpladson.com/the-blend
